Conversion Node

What is a conversion node?

The Conversion node marks the moment in your scenario where a user completes an action that matters to you: submitting a lead, paying, subscribing, reaching the final step of a funnel. The node doesn't pause the conversation or wait for a reply — it simply "checks the box" and lets the bot continue on to the next step.

Use cases:

Record that a user left their email or phone number.
Log a successful payment and its amount.
Count how many users made it to the end of a quiz or form.
See which A/B test branch drives more target actions.

If the user passed through one or more A/B tests earlier in the scenario, the conversion is automatically credited to all of those tests — nothing needs to be linked manually.

Adding a conversion node

Click the trophy icon on the canvas to add a conversion node.
Set a goal name — how this conversion will appear in statistics and reports (e.g., "Left a lead").
Optionally set a goal value — a number (e.g., a payment amount) or a variable such as {{order_total}} if the amount comes from the scenario.
Enable "Count only once per user" if the conversion shouldn't be counted more than once (e.g., "Signed up" makes sense to count once, while "Paid" can be left unchecked to count every payment).
Choose which command to continue to — the scenario proceeds as usual.
Publish the scenario.

Where to see the results

In the Chats section, the operator sees a quiet system notice right in the conversation history when a goal is reached.
The right-hand panel of the user's card gains an "A/B Tests" section, showing every test the user went through and every conversion they reached, with a total value — helping a manager instantly gauge how warm the lead is.
If the conversion is tied to an A/B test, its results automatically flow into that test node's analytics — both the table and the chart.

Tips

Give your goals clear, unambiguous names — they show up in reports and on the customer's card.
Use several conversion nodes at different points in the scenario (e.g., "Left email" and "Paid") to see the whole funnel, not just the final result.
The goal value is optional — if you only care whether the goal was reached (e.g., "Subscribed to newsletter"), just leave the field empty.